Finding the right real estate agent isn’t just about who has the most signs around town — it’s about trust, strategy, and results. Whether you’re selling your Freehold home or searching for your next one, the agent you choose can mean the difference between a smooth, profitable experience and months of stress.
This guide breaks down nine essential rules for finding the right agent for you — and shows how Melissa DeSantis, a top-performing Broker Associate with Real Broker LLC, consistently meets (and exceeds) each one.
The 9 Rules for Choosing the Right Real Estate Agent
1. Proven Local Track Record
Why it matters: Real estate is hyper-local. Market trends can vary street to street.
How to evaluate: Look for an agent who consistently sells homes in your town, understands your neighborhood’s pricing nuances, and has data to back it up.
✅ Melissa has 19+ years of experience representing buyers and sellers across Freehold, Manalapan, Marlboro, Colts Neck, Howell, and Holmdel — with 32 homes sold in the last 12 months.
2. Strategic Pricing Expertise
Why it matters: The first 14 days on the market set the tone. Price too high and you lose momentum; price too low and you leave money on the table.
How to evaluate: Ask to see their Comparative Market Analysis (CMA) and pricing strategy.
✅ Melissa’s listings average 104% of list-to-sale price, proving her pricing precision.
3. Negotiation Performance
Why it matters: A great negotiator protects your equity.
How to evaluate: Look for an agent with strong communication and closing skills — and ask for examples.
✅ With hundreds of successful negotiations and a reputation for professionalism, Melissa routinely delivers top-dollar outcomes for her clients.
4. Marketing System Depth
Why it matters: A sign in the yard isn’t enough anymore. Today’s buyers find homes online first.
How to evaluate: Ask what specific marketing assets your agent provides beyond MLS listing.
✅ Melissa invests in professional photography, cinematic video tours, single-property websites, floor plans, and paid digital advertising on Facebook, Instagram, and Google — ensuring your listing reaches the right audience everywhere they search.
5. Communication Standards
Why it matters: The #1 complaint sellers have about agents is lack of communication.
How to evaluate: Make sure your agent has clear expectations for updates and accessibility.
✅ Melissa provides weekly progress reports, direct text and phone access, and complete transparency throughout your sale.
6. Technology & Data Stack
Why it matters: Data moves faster than ever — and so should your agent.
How to evaluate: Top agents use advanced CRM systems and real-time analytics to track buyer interest and feedback.
✅ Melissa leverages cutting-edge tech to monitor showing feedback, buyer engagement, and pricing trends, allowing her to make proactive adjustments that shorten time on market.
Her listings average just 18 days on market — far below the local average.
7. Specialization Fit
Why it matters: Every move is different. Downsizing, luxury, relocation — each requires a different strategy.
How to evaluate: Choose an agent who specializes in your situation.
✅ Melissa is the creator of The Next Chapter Blueprint, a proven 5-step process designed to help homeowners downsize or relocate with clarity and confidence.
8. Reputation & Social Proof
Why it matters: Anyone can advertise. Few can deliver results backed by consistent client satisfaction.
How to evaluate: Read reviews carefully — look for specifics, not generic praise.
✅ With 72+ five-star Google reviews, Melissa is consistently recognized as a trusted local expert.
“This was the third transaction we have done with Melissa. She took the lead on both sides of our sale just to get it done. If you want an agent who listens, gives great advice, and markets like a pro — hire Melissa.”
— Freehold Home Seller
“Melissa is personable, knowledgeable, and hardworking. We left our home in her hands while relocating across the country, and she handled everything flawlessly — even stepping in for the buyer’s agent. Too bad there aren’t more than 5 stars!”
— Freehold Relocation Client
9. Ethics & Transparency
Why it matters: Real estate decisions are deeply personal. You deserve honesty, not hype.
How to evaluate: Make sure your agent discloses all fees, explains fiduciary duties, and always acts in your best interest.
✅ Melissa’s concierge-style approach ensures clients never feel pressured — just guided, informed, and supported every step of the way.
Red Flags to Watch For
- Agents who promise an unrealistic price to “win” your listing
- No clear marketing plan or professional photography
- Poor communication or slow response times
- Lack of recent, local sales data
- Vague or unverifiable claims about results
Your DIY Agent Scorecard
| Category | Weight | Melissa DeSantis |
|---|---|---|
| Local Track Record | 20 pts | ✅ |
| Negotiation Results | 15 pts | ✅ |
| Marketing System | 20 pts | ✅ |
| Communication | 10 pts | ✅ |
| Specialization Fit | 10 pts | ✅ |
| Reviews & Reputation | 10 pts | ✅ |
| Transparency | 10 pts | ✅ |
| Tech & Data Tools | 5 pts | ✅ |
| Total | 100 pts | ✅ |
Why Melissa DeSantis Fits Every Rule
- Local Expertise: 19+ years serving Monmouth County homeowners
- Performance: 32 sales in the last 12 months, 18 days on market, 104% list-to-sale ratio
- Recognition: #1 Agent in Freehold Township by Volume; NJ REALTORS® Circle of Excellence (2008–2024)
- Media Mentions: New York Times, Inside Edition, Top Agent Magazine cover feature
- Proven Systems: The Next Chapter Blueprint helps homeowners sell strategically and move confidently into their next home
Based on the data and criteria above, Melissa DeSantis stands out as one of the strongest, most trusted choices for anyone buying or selling in Freehold, NJ.
FAQ
How much does a top real estate agent charge in Freehold, NJ?
Typically 5–6%, but top agents often deliver higher returns that offset commission.
Is it better to hire a local agent instead of a friend from another area?
Absolutely. Local expertise means accurate pricing, faster sales, and smoother transactions.
What if I’m downsizing but don’t know where to move next?
Melissa’s Next Chapter Blueprint helps you find the right community before listing your current home.
How can I check an agent’s credibility?
Look for verifiable sales data, public reviews, and state license verification via the NJ Real Estate Commission.
Do awards really matter?
They indicate consistency — but client experience and results matter most. Melissa has both.
Ready to Start Your Next Chapter?
If you’re thinking about selling or buying in Freehold or Monmouth County, let’s talk through your goals and create a strategy tailored to your next move.
📅 Book a free strategy session: calendly.com/mdesantisrealestate
📞 732-757-2522
📧 m@melissadesantis.com
🌐 melissadesantis.com
TL;DR Summary
Choosing the best real estate agent in Freehold NJ comes down to data, trust, and performance.
With 32 homes sold in the past year, an average of 18 days on market, and a 104% list-to-sale ratio, Melissa DeSantis combines proven expertise with a concierge-level experience that consistently delivers top results.
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